Social Media & Educational Content Strategist for a Kids Sports Education Co

About this role

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to gifted people, regardless of location.

### Role Overview:

Our client is a U.S. company that creates interactive, age-appropriate sports and movement content for children, specifically girls aged 4–11. Their focus is on helping kids develop athletic skills, confidence, and healthy habits through fun, engaging videos and programs.

We are looking for a hands-on Social Media Manager & Educational Content Strategist to both execute and guide our social media growth strategy across YouTube, Instagram, TikTok, and Facebook. You will be responsible for day-to-day content management, community engagement, video editing, as well as developing growth strategies, analyzing performance, and planning campaigns to grow our channels from zero to 100K+ followers.

### Core Responsibilities:

Execution & Management

• Schedule, publish, and manage content across YouTube, Instagram, TikTok, and Facebook
• Edit long-form video content (18–28 min episodes) into short-form clips, reels, and shorts
• Respond to comments, messages, and engage with our audience daily
• Maintain a content calendar and ensure consistent posting schedules
• Create simple graphics and captions using tools like Canva
• Coordinate with animation and production teams to repurpose video content
• Report on social media performance weekly

Strategy & Growth

• Develop social media growth strategies tailored for kids/education content
• Analyze competitors and identify trends, opportunities, and viral formats
• Recommend video topics, formats, posting times, and frequencies
• Plan content campaigns around video launches and key milestones
• Develop audience segmentation strategies (e.g., 4–6, 7–8, 9–11 age groups)
• ...