SEO & Discoverability Specialist

About this role

## SEO & Discoverability Specialist

Location: Remote
Employment Type: Full-Time
Compensation: USD $8–10 per hour (Performance-based salary increase after 6 months)

## About the Role

We are seeking an experienced SEO & Discoverability Specialist to take ownership of an established digital discoverability program. The role focuses on technical SEO, Google Ads, conversion rate optimization (CRO), keyword strategy, and improving visibility across AI-powered search platforms. The ideal candidate is proactive, analytical, and keeps pace with the rapidly evolving search landscape.

## Key Responsibilities

·       Technical SEO: ongoing site health monitoring, schema markup, Core Web Vitals,

crawlability, internal linking, and structured data on a newly launched WordPress site

·       Google Ads: campaign management, keyword strategy, negative keyword discipline,

bid management, ad copy testing, and conversion tracking

·       Keyword research: intent mapping, topic clustering, competitive gap analysis, and informing content strategy across the awareness and consideration stages of the funnel

·       Website conversion optimization: establishing baseline performance on the new site, running A/B tests, analyzing behavior via Hotjar, and improving landing page performance to turn traffic into pipeline

·       AI and LLM visibility: monitoring how company is described and cited in tools like ChatGPT, Perplexity, and Gemini; tracking competitor visibility in AI-generated results; optimizing for answer engines and generative search (AEO and GEO); staying current on how AI is changing buyer search behavior and what it means for our strategy

·       Collaboration with content, design, and web on landing page strategy, on-page optimization, and campaign alignment

·       Monthly reporting across all channels: organic rankings, paid performance, conversion rates, and AI visibility, tied to pipeline, not just traffic

Qualifications

·     ...