SEO Specialist

Responsibilities

You will own and evolve the organic search strategy to drive visibility across traditional and AI-powered search platforms. This involves leading technical SEO initiatives, optimizing content, and collaborating with product and engineering teams to implement growth improvements.

Requirements

The role requires 5+ years of hands-on SEO experience with a proven track record of delivering measurable organic growth. Candidates must possess strong technical SEO skills and proficiency with industry-standard tools like Ahrefs and Google Search Console.

Skills

• SEO strategy
• Technical SEO
• Content strategy
• Ahrefs
• Google Search Console
• AI search optimization
• Link building
• Data analysis
• Site architecture
• Internal linking
• Performance optimization
• Keyword research
• Organic growth
• Cross-functional collaboration
• Web3
• Crypto

Benefits

• Individual education budget
• Team building events
• Private health insurance
• Flexible work environment
• Flexible work hours

About this role

Company Description
About us
Solflare is one of the fastest-growing crypto wallets in the world. With around 4 million monthly active users and over $20 billion in digital assets secured through our platform, we’re building a powerful gateway to Web3. Founded in 2021, Solflare now has a team of nearly 150 people, with offices in Zagreb, Belgrade, and Novi Sad, plus remote teams across the globe. Our vision is simple but bold: a world where everyone uses a Web3 wallet and has full control over their assets - achieving true financial independence.
Our culture
At Solflare, we’re on a mission to empower people to truly own and thrive - starting with our own team. We take on bold challenges with curiosity, grit, and a deep sense of accountability. Here, progress means learning fast, solving smart, and showing up for each other without ego. You’ll join a team where we question the status quo, celebrate shared wins, and never settle for “just good enough.” If you’re excited by growth - yours, ours, and society’s - you’ll feel right at home.
Job Description
The role
We're looking for a Senior SEO Specialist to own and advance Solflare's organic search strategy across traditional search engines and AI-powered discovery platforms.
We already have a solid SEO foundation in place. Your role won't be to start from scratch, but to build on what's working, identify untapped opportunities, and take our organic visibility to the next level.
You'll work on a large-scale website with potentially millions of indexed or indexable pages, where technical SEO, content strategy, and smart prioritization can have a significant impact.
This is a hands-on, high-ownership role for someone who enjoys both strategic thinking and getting things done. You'll collaborate directly with experienced colleagues across Marketing, Product, and Engineering, with the autonomy to shape how we approach organic growth.
Core responsibilities:
Own and evolve our SEO strategy - Build on our existing foundation, identify growth opportunities, and translate them into a clear, actionable roadmap.
Drive organic search performance - Improve rankings, qualified organic traffic, and visibility for Solflare and its products across global markets.
Lead technical SEO initiatives - Identify and prioritize opportunities related to crawling, indexing, site architecture, internal linking, and performance across a large-scale website.
Optimize for traditional and AI-powered search - Develop approaches to improve Solflare's visibility in Google, AI Overviews, ChatGPT, Perplexity, and other emerging discovery platforms.
Shape our content SEO strategy - Work with content creators and other stakeholders to ensure landing pages, product pages, and editorial content are built around search intent and measurable organic growth opportunities.
Strengthen off-page SEO - Identify and execute opportunities to improve domain authority, backlink quality, and competitive positioning.
Improve product discoverability - Support organic visibility for Solflare's browser extension and other relevant product discovery channels.
Measure what matters - Monitor performance, turn data into actionable insights, and continuously refine priorities based on impact.
Collaborate across teams - Partner with Marketing, Product, and Engineering to turn SEO opportunities into implemented improvements.
Qualifications
Requirements:
5+ years of hands-on SEO experience, with a track record of delivering measurable organic growth in competitive markets.
Experience owning or significantly contributing to SEO strategy, from identifying opportunities to executing and measuring results.
Strong understanding of technical SEO, including crawling, indexing, site architecture, internal linking, and large-scale website optimization.
Solid experience with on-page SEO, content optimization, off-page SEO, and link-building strategies.
Proficiency with tools such as Ahrefs, Google Search Console, and other SEO analytics and auditing platforms.
Familiarity with AI search optimization (AEO) and an interest in how search behavior and discovery are evolving.
A data-driven approach, with the ability to prioritize initiatives based on potential business impact.
Ability to work independently, challenge assumptions, and collaborate effectively.
Strong communication skills and professional proficiency in English.
Nice to Have:
Experience in crypto, Web3, fintech, or another highly competitive digital industry.
Experience optimizing websites with a large number of dynamically generated pages.
Experience with international or multilingual SEO.
Knowledge of app store optimization (ASO) or Chrome Web Store discoverability.
Additional Information
Personality traits we value:
Problem-solvers: You see roadblocks as opportunities and don’t wait around for someone else to fix things.
Self-starters: You take initiative, follow through, and deliver with pride, no excuses, no shortcuts.
Team players: You thrive in a “we, not me” culture, lifting others up while sharing the load.
Adaptable minds: You embrace change, question how things are done, and constantly look for better ways.
Ownership mindset: You own your work end-to-end, communicate openly, and learn from every challenge.
Why Solflare?
Make an impact: Your work will directly shape how people interact with and understand crypto wallets, empowering users around the globe.
Work with the best: Collaborate with a talented, driven team across design, engineering, and product to build innovative, user-first experiences.
Flexibility: Remote or office - up to you. Enjoy a flexible work environment based on trust that supports your well-being and fosters creativity, as well as flexible work time - work when you are most productive, with no micromanagement
Perks & benefits: individual education budget, cool team buildings, private health insurance, to name a few
Learn about crypto: No crypto experience? No problem! You’ll be part of a team that will teach you the ropes and h...

About Solflare

Software Development · 51-200 employees · founded 2021