Digital Marketing Specialist (SEO & AI Optimisation)

Responsibilities

You will lead SEO and AI optimization strategies across all subsidiaries to drive organic growth and website performance. Additionally, you will manage CRM integration, content strategy, and data-driven reporting to support executive leadership.

Requirements

Candidates must have a bachelor's degree and at least 5 years of experience in digital marketing with a strong focus on SEO. Proficiency in AI marketing tools, CRM systems, and web analytics platforms is essential for this role.

Skills

• SEO
• AI Optimisation
• Digital marketing strategy
• Technical SEO
• Website management
• Content strategy
• Keyword research
• CRM systems
• Marketing automation
• Web analytics
• Google Analytics
• Search Console
• SEMrush
• Ahrefs
• WordPress
• Communication

Benefits

• Competitive compensation
• Performance bonus
• Remote working

About this role

Role Summary:
Skyform is a fast-growing digital and AI transformation group. We’re looking for an SEO and digital marketing lead to own organic growth, website performance and lead generation for our subsidiaries across Southeast Asia (PS Global, Enouvo and Isatec). You’ll work directly with senior leadership and shape how our business and brands show up online.
Key Responsibilities
Digital marketing strategy: Lead SEO and AI Optimisation across all subsidiaries and markets, covering traditional search and AI-era search (AIO, GEO, AEO and SXO). Stay ahead of trends such as AI search tools, voice search and mobile-first indexing.
Technical SEO: Run technical audits and fixes for site speed, Core Web Vitals, structured data, schema markup and analytics integration.
Website: Work with marketing team to oversee website management and redesign, with fast load times, intuitive UX, clear navigation and content that reflects each brand.
Content: Drive content strategy and optimisation, including keyword research, on-page improvements, AI-assisted blogging for market insights and quality visuals that lift engagement and conversions.
CRM: Implement and integrate CRM systems to capture, track and nurture leads from web forms, enquiries and campaigns, automate follow-ups and align with the sales pipeline.
Reporting: Track organic traffic, lead quality, conversion rates and ROI in Google Analytics, Search Console, SEMrush/Ahrefs and CRM dashboards, and give data-driven recommendations to executive leadership.
Collaboration: Work with marketing, development and sales teams to build digital best practice into new projects and campaigns.
Group-wide campaigns and events: Drive group-wide campaigns and events that bring our subsidiaries together under one stronger brand story. You’ll have direct exposure to subsidiary CEOs, and you’ll build strong collaboration across our businesses to turn shared ideas into results.
What you bring (must-have)
Bachelor’s degree in Marketing, Business, Communications or a related field
5+ years of digital marketing experience, with a strong SEO/AIO track record
Experience in email marketing
Solid grasp of website metrics, web analytics and data-driven decision-making
Proficiency with SEO/SEM tools and CMS platforms such as WordPress
Proficiency in using AI tools to develop marketing assets, including copy, blog content, images and video
Familiarity with CRM systems and marketing automation
Strong writing skills and clear communication, with the ability to work with colleagues at all levels
Creative problem-solver who can manage multiple projects to deadline
What We Offer
Competitive compensation and performance bonus
Remote working
A chance to shape the digital future of a rapidly expanding digital and AI transformation group based with Singapore with operations across 8 countries

About Rolling Arrays - Consulting

IT Services and IT Consulting · 201-500 employees · headquartered in Singapore, Singapore · founded 2009