Senior Social Media Manager

About this role

*Hi, We’re Franki*
Franki is transforming how people discover and choose where to eat, drink, and explore. Our platform is built on video recommendations from a passionate community of creators and dining enthusiasts who help people find the best experiences in their area.


We’re a fast-moving, high-ownership team that values creativity and execution. The category is dynamic and fun, and we're building a brand that reflects that energy. If you're the kind of person who has strong ideas and makes them happen, we’d love to hear from you.


About Franki
Franki is a discovery and rewards app that helps people decide where to go — and rewards them for going. We make it easier to find great local restaurants, bars, and experiences through video recommendations, then close the loop with rewards when users spend.


We sit at the intersection of discovery, content, and rewards. Our goal is to reduce decision fatigue, build trust through real experiences, and turn going out into something more rewarding for everyone.


We’re a fast-moving startup where strategy matters, execution matters more, and shipping consistently is non-negotiable.


About The Role
We’re hiring a senior Social Media Manager to co-own Franki’s social strategy with the Director of Marketing and fully own execution across channels. This role is equal parts strategy, creative direction, and hands-on making.


You’ll be responsible for translating positioning and growth goals into content that actually ships: ideas, scripts, videos, campaigns, collaborations, posting, and iteration. Instagram and TikTok are the primary focus.


This role is for someone who knows how to build a brand
and
drive growth, can operate independently, and thrives in fast, ambiguous environments.


Key Responsibilities

• Own Franki’s social strategy, including channel strategy, content pillars, and campaign planning
• Fully own execution: content creation, publishing, campaign...