Senior Social Media Manager

About this role

About Affordable Care

Affordable Care is the nation’s leading dental support organization exclusively serving practices that focus on tooth replacement solutions. With a network of 400+ affiliated practices across the U.S., we provide best-in-class business and marketing support so dentists can focus on changing lives through exceptional patient care.

Job Purpose

Affordable Care is seeking an experienced Senior Social Media Manager to lead the strategy, execution, and optimization of organic social media content across Affordable Care’s national and local social platforms. This role is responsible for managing brand presence across Facebook, Instagram, and YouTube, while establishing standards, guidelines, and performance benchmarks that support both national brand objectives and local market execution.

The Senior Social Media Manager serves as the central owner of patient-facing social content, partnering closely with internal teams, supported practices, and external agencies to ensure consistent, compliant, and effective social media content and community engagement across all managed pages.


Essential Functions

• Develop and manage organic social media strategies across Facebook, Instagram, and YouTube in support of national brand and marketing objectives
• Lead content planning, execution, and optimization for Affordable Care’s national social media channels
• Establish content frameworks, calendars, and posting guidelines to support consistent execution across local Facebook and Instagram pages
• Develop, implement, and maintain a scalable, best-in-class user-generated content (UGC) funnel across a network of 400+ supported practices, including content intake, review, approvals, and publishing standards
• Establish clear UGC usage guidelines, including patient consent requirements, HIPAA-safe practices, and brand-compliant content standards, in partnership with legal and compliance teams
• Serve as the primary point of coordination for pati...