Senior Product Manager (Hardware)

About this role

Who We Are
Sunco is one of the largest and fastest-growing online lighting retailers in the U.S.—and we’re just getting started. Headquartered in sunny Valencia, CA, we’re powered by an amazing team of people who bring passion, purpose, and innovation to everything they do.


What We Do
We light up the world—literally


Millions of customers have trusted Sunco for our energy-efficient LED lighting and our commitment to quality, value, and customer care. Whether it’s a home renovation or a large-scale commercial project, our mission is to deliver top-tier lighting solutions with unbeatable service and eco-conscious impact.


At Sunco, we don’t just sell lights—we help our customers see things in a whole new light.


**Position Overview:
The Senior Product Manager will play a pivotal role in defining and driving the strategic direction of our product portfolio. This individual will collaborate closely with cross-functional teams, including design, engineering, sales, and marketing, to ensure that our lighting products align with market trends, customer needs, and company objectives. This role requires a strategic and innovative thinker with a hands-on approach, strong leadership skills, and a passion for creating exceptional products.


Key Responsibilities**

• Define product vision & positioning: Shape a multi-year product vision that aligns with market trends (e.g. human-centric lighting, IoT smart controls, energy efficiency) and company goals.
• Roadmap planning: Prioritize product features, enhancements, and new releases based on ROI, technical feasibility, and competitive landscape.
• Business case development: Build financial models (TCO, NPV, margin analysis) and secure executive approval for new product lines or major upgrades.
• Market research: Track regulations (e.g. Title 24, DLC listings), standards (e.g. ANSI, UL), and emerging technologies (solid-state lighting, Li-Fi).
• Voice of customer: Conduct interviews, surve...