Senior Marketing Operations Manager

About this role

#### The Role

Tiugo Technologies is a profitable, growing portfolio of four developer-focused SaaS brands: TinyMCE, CKEditor, Uploadcare, and ButterCMS. This role owns marketing operations across all four.

This is a platform operations role, not a campaign execution role. You will architect, build, maintain, and optimize the marketing technology foundation that powers our GTM engine: marketing automation, lead capture and lifecycle, scoring and grading, attribution and segmentation, enrichment, and web analytics implementations. Your end users are marketers, campaign ops specialists, sales teams, and any consumers of Marketing data in the business. When you do your job well, they move faster to achieve their goals.

You will own the lead lifecycle domain end to end, from first website touch to sales-ready pipeline, and drive the four brands toward shared standards, shared definitions, and shared infrastructure. We care more about your command of the concepts (lifecycle design, scoring models, attribution, deliverability, data flow) than your tool certifications. Strong operators can apply those concepts in any platform and work productively within a platform's limitations.

#### What You Will Own

Marketing automation platforms

• Administration and optimization of our marketing automation instances across all four brands (Pardot)
• Scoring and grading models, MQL thresholds, and the automation programs that move prospects through the lifecycle
• Platform health: Email deliverability, database capacity strategy, CRM sync integrity, form infrastructure, etc

Lead lifecycle and attribution

• Funnel definitions and lifecycle consistency across brands
• Lead routing and assignment, in partnership with our Salesforce admin team
• Attribution and campaign influence integrity, so marketing impact is measurable and trusted
• Diagnosing and fixing lifecycle automation issues quickly and at the root

Data, analytics, and campaign enablement

• Enrichment and da...