Senior Marketing Manager (Luxury Brand & Digital Growth)

About this role

We are seeking an experienced and strategic Senior Marketing Manager to lead and oversee our marketing function, with a strong focus on luxury positioning and digital growth. This role will be responsible for managing content creation, guiding external agencies, and ensuring brand consistency across all channels.

Key Responsibilities:

• Lead the overall marketing strategy with a focus on brand positioning within the luxury market
• Oversee content creation across platforms, including Instagram, ensuring alignment with brand voice and aesthetics
• Manage and collaborate with external agencies handling Google Ads, SEO, and Meta advertising
• Supervise and provide direction to freelance or contract content creators
• Ensure all marketing initiatives reflect a high standard of quality, tone, and consistency
• Monitor campaign performance and optimise strategies for growth and engagement
• Work closely with internal stakeholders to align marketing with business objectives

Requirements:

• Proven experience in a senior marketing role, preferably within a luxury brand or premium service industry
• Strong understanding of digital marketing channels, including paid media, SEO, and social media
• Experience managing agencies and external vendors
• Excellent content judgment with a strong eye for detail and brand storytelling
• Interest in or exposure to matchmaking, lifestyle, or relationship-focused services is highly desirable
• Exceptional written and verbal English communication skills
• Ability to analyze results and assess campaign success

• Primarily aligned with UK business hours, with a partial overlap (e.g., 6:00 AM to 3:00 PM UK Time/ 1:00 PM – 10:00 PM Manila time).