Senior Marketing Manager, Digital Performance

About this role

Sr. Marketing Manager, SEO & GEO
Location:
US or Pune, India


Reports to:
Senior Director, Brand and Communications


About HG Insights
HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and activation for B2B companies. Our platform turns deep market, account, technology, spend, and intent data into actionable insights and automated workflows. 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention.


We’re seeking a highly skilled Senior Marketing Manager of SEO and GEO to lead our digital performance strategy and execution. This role is ideal for a hands-on, technically adept B2B tech digital marketer who can drive performance and deliver high-impact content that fuels discovery, engagement, leads, and authority. The ideal candidate is an AI first thinker that combines data-driven organic, paid and GEO execution expertise with strong content development and analytical skills. The role reports to the Senior Director of Brand and Communications.


Responsibilities
SEO and GEO Strategy and Execution
Own and execute the digital performance strategy that drives discovery, engagement, and pipeline across organic search and AI platforms.

• Execute hands-on SEO implementation including technical audits, schema markup, site architecture optimization, and deploy on-page and technical optimizations.
• Drive GEO by structuring content for AI citation across ChatGPT, Perplexity, Google AI Overviews, and Claude while building measurement frameworks to track citation frequency and competitive positioning.
• Work and collaborate with the marketing communications team to support optimizing seo/geo agency efforts to fortify outcomes.

Prioritize & Create AI-Enabled Content
Identify content opportunities to create and transform HG's proprietary data assets into high-authority content using AI workfl...