Senior Manager, Social Media and Digital Engagement

About this role

Who We Are:
Our vision is to grant the wish of every eligible child. Through our mission, we are uniting communities to grant life-changing wishes. As the world's largest wish-granting organization, we strive to create a sense of community and an environment where we warmly embrace our wish families, volunteers, and colleagues.


Joining Make-A-Wish means becoming part of a mission that believes in the power of a wish.


Location:
Remote positions are open to applicants based anywhere in the continental U.S. Hybrid positions are open to applicants based in the Phoenix, Arizona area.


*Applicants must be authorized to work for ANY employer in the U.S. We do not sponsor employment visas or other immigration processes to attain or maintain employment eligibility.*
Position Summary:
The Senior Manager, Social Media & Digital Engagement will lead the development and execution of a comprehensive social media strategy that advances Make-A-Wish's national brand presence, corporate partner marketing, and audience engagement. This role will serve as a key strategist and thought leader, driving innovation across all national social platforms to amplify mission storytelling and deepen supporter connections.


As a senior manager, this position will oversee the planning and governance of social media content and campaigns, ensuring alignment with organizational priorities and brand standards. The Senior Manager will partner closely with creative, corporate alliances, and integrated fundraising teams to deliver high-impact initiatives that elevate both brand and sponsor visibility. Additionally, this role will identify emerging trends, optimize performance through data-driven insights, and champion best practices across the enterprise.


In addition to leading social media strategy, the Senior Manager will develop and implement influencer engagement approaches that amplify Make-A-Wish's mission and fundraising efforts. By cultivating relationships...