Senior Manager, Product Marketing

About this role

Join the Tilt team


At Tilt, we see a side of people that traditional lenders miss. Our mobile-first products and machine learning-powered credit models look beyond credit scores, using over 250 real-time financial signals to recognize real potential. With millions of customers worldwide
,
we're not just changing how people access financial products — we're creating a new credit system that backs the working, whatever they're working toward.


The Opportunity: Senior Manager, Product Marketing
We are seeking a strategic and collaborative Senior Product Marketing Manager to join our growing team. In this role, you will be the bridge between our product, marketing, and creative teams, responsible for defining product positioning, message strategy, and go-to-market (GTM) plans. You’ll bring a deep understanding of our customers’ needs, the competitive landscape, and Tilt’s unique differentiators, turning data-backed insights into supercharged growth and retention.


How You'll Make An Impact

• Go-to-Market Strategy: Develop and execute GTM plans for product launches that span Tilt’s credit card and cash advance offerings.
• Positioning & Messaging: Craft clear, differentiated messaging that communicates the unique value of Tilt’s products to target audiences.
• Retention: Work directly with product and creative teams to define the in-app and lifecycle messaging strategy to ensure different customer segments understand, adopt, and continue to extract value from the product over time.
• Customer Research: Uncover customer pain points, and opportunities to inform product marketing strategies and enhance the customer experience.
• Competitive Intelligence: Become a master of the cash advance and credit card industries. Keep the wider team sharp on competitive shifts, and proactively identify strategic opportunities that align with Tilt’s mission.

Why You’re a Great Fit

• 7+ years of experience in product marketing at a consumer tech or tech-...