Senior Manager of Performance Marketing

About this role

This is a remote position.


Company:
4Ever Young Corporate (Med Spa / Wellness franchise system)


Location:
Remote (U.S.)
*Atlanta is Corporate*
Comp:
$80,000–$120,000 base salary (commensurate with experience)


Travel:
10–20%


Why this role (and why now)
This is a high-impact seat during a rebuild/turnaround moment in how franchise partners experience marketing support. You’ll be the steady, credible point of contact who helps franchisees understand performance, reduces escalations through clear cadence and expectation-setting, and ensures our agency delivers with rigor and transparency.


Important:
This is not a day-to-day campaign execution role. It is a performance leadership + franchise communication + agency accountability role with light hands-on auditing/troubleshooting (not primary campaign building).


What You’ll Own
Franchise Partner Leadership (Core)

• Lead performance conversations with franchise partners (including tough conversations with frustrated stakeholders)
• Translate results into clear decisions and next steps (what happened → why → what we’re doing next → when we’ll know)
• Set expectations around volatility and timelines to proactively reduce escalations
• Bring light business context into conversations when helpful (connecting lead flow to local execution realities)

Digital Media Performance Oversight (Digital-first)

• Review paid media performance across Google and Meta (and other local paid as applicable)
• Interpret key drivers: CPL, CVR, creative performance, budget scale effects, and lead quality signals
• Identify cross-market patterns and recommend testing priorities and budget shifts

Agency Governance & Accountability

• Serve as the day-to-day strategic counterpart to agency partners (in partnership with leadership)
• Hold agencies accountable to testing rigor, learning agendas, proactive communication, and actionable reporting
• Pressure-test plans and ensur...