Senior Manager of Brand Strategy

About this role

Founded in 1983, Kele Inc. is a leading distribution, and solutions partner with national reach and a global presence. Built around our customers and powered by our people, Kele provides millions of in-stock parts from more than 300 brands to drive automation & efficiency in nearly every type of facility, from office towers and factories to data centers and hospitals.

Our goal is to empower progress for maintenance managers, engineers, contractors, and all those building the future. We do this by delivering parts rapidly, providing custom assemblies upstream, and offering unmatched support to ensure projects run smoothly and downtime is minimized.

With 12 locations nationwide and headquarters in Tennessee, Kele combines deep technical expertise, rapid logistics, and a solutions-first mindset to help customers simplify supply chains, meet tight schedules, and deliver high-quality outcomes.

Kele fosters a culture rooted in collaboration, innovation, and customer obsession, empowering associates at every level to contribute, grow, and make a meaningful impact.

We are currently hiring for the role of Senior Manager of Brand Strategy.

SUMMARY

The Senior Manager, Brand Strategy translates customer insights, market intelligence, and behavioral data into practical brand tools and activation recommendations that strengthen customer connection and support growth. Working under the direction of the VP, Brand Strategy, this role develops personas, maps customer buying behaviors, and builds differentiated value propositions and messaging within Kele’s brand strategy. The Senior Manager manages assigned brand initiatives from insight and supports through implementation, partnering with Marketing, and Sales to deliver a consistent,

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Customer, Market & Insights – Analyze and synthesize qualitative and quantitative customer research, market intelligence, and internal feedback. Monitor competitors and translate findings into...