Senior Manager HCP Digital Marketing

About this role

The
Senior Manager, Digital Marketing (HCP)
is a production-focused role responsible for the end-to-end management of digital assets and campaign execution for the ZORYVE portfolio. Reporting to the Director of Digital, this individual serves as the technical and channel expert, partnering closely with Brand Marketers (who own overall strategy and messaging) and the Omnichannel team. The role is a hybrid strategic and project management focus, overseeing external creative agencies to ensure high-quality, digital assets delivered across all professional channels. The role requires hands-on expertise in pharma-compliant digital marketing to drive HCP engagement, optimize campaigns, and deliver measurable ROI in a highly regulated environment.


Roles & Responsibilities

• HCP Asset Production: Lead the production lifecycle of all professional digital assets (emails, banners, social, and digital sales aids), managing established creative agencies from initial brief through to technical execution.
• Collaborative Execution: Partner with Brand Marketers to translate their strategy into actionable digital tactics; provide critical input on channel-specific best practices to improve campaign impact.
• Cross-functional Collaboration: partner closely with cross-functional teams (medical affairs, regulatory, legal, IT/web development, and commercial) to align digital efforts with overall ZORYVE brand strategy and business objectives.
• Technical Advocacy in PRC: Serve as the technical and channel expert within Promotional Review Committee (PRC) meetings. While Brand Marketers own the messaging, this role ensures assets are optimized for their respective channels and compliant with platform specifications.
• Agency Management: Oversee external agency partners and vendors, managing production timelines, budgets, and quality control to ensure seamless delivery of the ZORYVE HCP marketing mix.
• Omnichannel Integration: Collaborate with the Omnichannel team to ensure ...