Senior Manager, Brand Activation (Social, Creator, Experiential)
Company: So Good So You
Location: Minneapolis, MN (Remote)
Salary: $115,000 - $130,000 a year
Type: Full-time
Remote: Yes
Posted: 2026-09-29
About this role
About So Good So You
Founded in 2014 in Minneapolis, So Good So You is a leading brand of premium plant-based functional beverages in the exciting natural and better-for-you food and beverage industry. SGSY is the fastest-growing brand in functional beverages and the #1 juice shot brand, featured in 2025 for the sixth consecutive year on the Inc. 5000 list of fastest-growing privately held companies in the US, as well as on Bain's list of Insurgent Brands for the last two years. Our industry-leading premium probiotic wellness shots are carried in over 14,000 locations across all 50 states. This thriving category is still developing, and there is a ton of continued upside as we accelerate consumer penetration — momentum further supported by our recent acquisition by Bansk, a leading private equity firm, which brings an exciting ambition for growth along with the resources we need to achieve it.
As a mission-driven brand that does all things For the Love of Body and Planet™, SGSY became a B Corp in early 2023, officially codifying its commitment to optimizing the brand's social and environmental impact. A WBENC-certified majority female-owned business, SGSY advocates for social justice and closing the opportunity gap within minority communities. The current workforce is 67% female and 46% BIPOC, with 50% of managers across all levels being female. Additionally, SGSY actively seeks to hire and support the career growth of minority, BIPOC, and diversity candidates.
### The Role
So Good So You is looking for a Senior Manager, Brand Activation to help us build a brand people don’t just buy, but genuinely want to be part of.
Reporting to the Director of Marketing, you’ll help turn our broader brand vision into ideas, experiences, and moments that will make So Good So You more relevant in people’s lives. You’ll lead our work across social, creators and influencers, partnerships, experiential, community, and other ways we engage with consumers. Working close...