Senior GTM Engineer, AI Innovation

About this role

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.


The Marketing Operations team is looking for a Senior, GTM Engineering & AI Innovation to set the strategy — and ship the systems — that transform how Toast's go-to-market teams operate. You'll own the multi-quarter roadmap for AI in GTM, lead cross-functional initiatives across Marketing, Sales, Customer Success, and Engineering, and remain hands-on as a builder: designing reusable infrastructure, deploying production agents, and translating AI capability into measurable revenue impact. This is a player-coach role for a senior builder who is equally comfortable defending a portfolio investment thesis to executives and shipping a Clay workflow before lunch. This role is open to remote candidates.


About this roll\* (Responsibilities)

• Own the AI-in-GTM strategy and roadmap. Define and maintain a multi-quarter portfolio of AI initiatives across Marketing, Sales, and Customer Success — prioritized against revenue-direct, revenue-adjacent, and strategic/foundational tiers.
• Lead build-vs-buy at the portfolio level. Drive evaluation, business case, and final recommendation for major AI investments. Defend the call to executive stakeholders even when the conclusion is politically inconvenient.
• Design and manage governance. Define governance for AI solutions across GTM at scale - what makes it to production, how is it maintained and monitored
• Architect and ship reusable GTM infrastructure. Partner with engineering (BTT and platform teams) to design connectors, MCP servers, and data pipelines that surface AI insights inside Salesforce, Gong, Slack, Google Drive, Marketo, and Snowflake — where reps already work.
• Run AI pilots from POC to scaled adoption. Lead Voice AI SDR pilots, inbound enrichment, Intercom AI chat, outbound prospecting, and Generative Engine Optimi...