Senior Financial Analyst, FP&A

About this role

Application Deadline:
30 September 2026

Department:
Finance & Investments

Location:
Head Office

Description
About the Role:
The Senior Financial Analyst, Go-to-Market FP&A serves as a strategic finance partner supporting Embark's growth objectives. This role combines financial planning and analysis, revenue forecasting, sales and marketing analytics, and business intelligence to provide actionable insights that drive customer acquisition, conversion, profitability, and long-term value creation. Working closely with leaders across Finance, Sales, Marketing, Operations, and Technology, the successful candidate will help shape data-driven decision making and contribute directly to Embark's growth strategy.


CHALLENGES TO BE MET
Conversion Funnel Optimization & Insights
· Use data to provide business insights, identify gaps and opportunities related to lead source and quality, and other data points related to increasing profitable sales.


· Analyze and report on key Go-to-Market performance metrics including customer acquisition cost (CAC), marketing ROI, lead conversion, sales productivity, payback periods, and lifetime value indicators.


· Partner with Marketing and Sales leaders to evaluate campaign performance and optimize spend allocation across channels.


· Develop business cases and financial analyses to support growth initiatives, product launches, and customer acquisition strategies.


· Identify revenue growth opportunities by analyzing customer behavior, acquisition trends, conversion performance, and profitability.



Financial Planning & Analysis and Forecasting
· Develop and maintain comprehensive financial forecast models to support Go-to-Market related financial planning initiatives, including but not limited to, monthly forecast, annual budget and long-term strategy planning such as a 5-year outlook.


· Conduct monthly actual/forecast vs. budget variance analysis for the Go-to-Market ...