Senior Digital Marketing Manager (REMOTE)

About this role

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Digital Marketing Manager - REMOTE. In this role, you will significantly elevate the organization's digital presence, drive brand awareness, and lead demand generation efforts. You will oversee multi-channel digital campaigns, enhance performance optimization, and manage digital platforms and vendors. This position plays a crucial part in establishing the company as a leader in workforce development, providing a unique opportunity to shape and implement digital strategies in collaboration with a dedicated team. You will also be responsible for aligning marketing efforts with organizational goals while exploring new opportunities in the digital landscape.


Accountabilities

• Lead the digital marketing strategy across web, SEO, paid media, email, and social to increase brand visibility and generate qualified leads.
• Develop and execute integrated digital campaigns supporting both awareness and lead-generation goals.
• Oversee digital advertising initiatives including Google Ads, LinkedIn, and programmatic platforms, optimizing spend and performance.
• Own and improve marketing automation workflows using HubSpot; develop lead nurturing strategies that align with the buyer journey.
• Track and report campaign KPIs and web analytics using Google Analytics 4 (GA4), HubSpot, and Salesforce, drawing insights and making data-driven decisions.
• Collaborate cross-functionally with internal teams, creative partners, and vendors to ensure consistent branding and impactful messaging.
• Stay on top of digital trends and implement innovations to enhance campaign performance, UX, and engagement.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications or a related field.
• 4-6 years of experience in digital marketing, with a proven track record of managing integrated digital campaigns and generating leads.
• Expertise in SEO/SEM, paid digit...