Senior Data Analyst

About this role

• CookUnity is looking for a Senior Data Analyst, Growth Analytics – CRM to own and scale our CRM analytics strategy
• In this role, you will help deepen customer relationships, optimize retention, and drive lifetime value by building the measurement and insights engine behind our lifecycle marketing programs
• You’ll partner with Marketing, Product, and Data Engineering to ensure CRM decision-making is data-driven and tied directly to business impact
• Own the Analytics strategy for CRM, enabling CookUnity to deepen customer relationships, optimize retention, and drive lifetime value
• Define and implement measurement frameworks to evaluate CRM campaigns, personalization initiatives, and lifecycle journeys
• Partner closely with Marketing, Product, and Data Engineering to design and analyze experiments (A/B, holdouts, campaign lift) using appropriate statistical techniques (e.g., power analysis, statistical tests) that improve engagement and reduce churn
• Build reporting and analysis to identify customer behaviors and signals that drive repeat orders, upgrades, and long-term loyalty
• Develop and maintain automated dashboards to track CRM performance (activation, retention, reactivation, campaign impact)
• Ensure CRM decision-making is data-driven, linking campaign outcomes directly to revenue and retention
• Present insights and recommendations to executive leadership with clear storytelling and high-quality visualizations

### Benefits

• Comprehensive Health, Dental & Vision Insurance
• 401(k) Plan to invest in your future
• Paid Parental Leave
• Wellness Benefit to support your physical, mental and emotional wellbeing
• Unlimited Paid Vacation & Sick Days
• 4-Week Paid Sabbatical after 5 years with us
• Compassionate leave each time the need arises
• Remote/Hybrid/On Site Options
• Employee Stock Options Plan
• Bi-annual bonus based on performance
• Planning Sessions twice a year: New York & Buenos Aires
• Spanish/English Lessons with a private coach
• Monthly...