Senior Content Writer & Strategist

About this role

About The Company:

Hey there! I’m Becky, founder of Redpoint Insights. We’re a boutique marketing agency based in Salt Lake City, Utah, that helps B2B tech companies bring thoughtful, insight-driven content to market. We specialize in original research, data-driven storytelling, and long-form thought leadership for enterprise and midmarket tech brands.

At Redpoint, we believe the best content starts with strong ideas and research. Our team is made up of curious, self-motivated people who enjoy asking good questions, managing multiple projects, and always looking for ways to improve. If you enjoy conducting research, interviewing, data storytelling, thinking critically, improving your craft, simplifying complex ideas and products for audiences, and collaborating in a high-trust environment, you’ll feel right at home here.

About The Role:

We’re looking for a Senior B2B Content Writer & Strategist who’s curious, analytical, and excited to work closely with clients to turn complex ideas into powerful content. This role is ideal for a research-minded journalist or strategist who enjoys combining writing, research, data, and client collaboration.

In this role, you will:

📝 Write a wide range of B2B content, including thought leadership articles, blog posts, whitepapers, case studies, and research reports

🎤 Interview subject matter experts and ask thoughtful, strategic questions to surface meaningful insights

🔎 Conduct independent research and weave in credible sources and data

📊 Help shape content and research strategy for clients, not just execute against briefs

📋 Contribute to survey-based research projects, including questionnaire development, insight synthesis, and report storylines

📈 Analyze quantitative and qualitative data to identify trends, implications, and executive-level takeaways

💡 Translate complex technology topics into clear, engaging, business-relevant narratives

🗂 Create content briefs and actively participate in client-fa...