Senior Content Strategist

About this role

Salary Range: $99,000 - $110,000 per year.

The above base pay range may vary depending on location, job-related knowledge, skills and experience. The range listed is just one component of Wayfair’s total compensation package for employees. Depending on the position offered, equity, bonuses, commissions and other forms of compensation may be provided as part of the compensation package, in addition to a comprehensive suite of medical, financial and additional benefits.

This position is a hybrid in-office role that works out of our Boston HQ (Tuesday-Thursday will be working in office and Friday is work from home). This is not a virtual / remote position.

At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

We’re looking for a Senior Content Strategist to develop messaging systems for new and evolving products, services, and initiatives and translate them into scalable, AI-enabled creative workflows.

This role sits at the intersection of brand strategy, creative development, and applied AI. You’ll define names, taglines, value propositions, and narrative frameworks that shape how we show up across channels — and help operationalize that thinking into repeatable systems that enable faster, more consistent content creation.

You should be a strong strategic thinker and editor first, with experience using generative AI to accelerate ideation, explore messaging, and support content development. You don’t need to have built complex AI systems from scratch, but you should be comfortable structuring your thinking in ways that can evolve into scalable workflows over time.

You’ll also play a key role in mentoring and enabling other writers, helping the team adopt AI-assisted workflows while maintaining a high bar for quality and brand integrity.

What You’ll Do:

### Messaging Architecture & Strategy

• Develop messaging toolki...