Senior Brand Marketing Manager

About this role

Just imagine turning global direction into Nordic brand growth people can see and feel. Then make it real.

About the role

As our Senior Brand Marketing Manager on a permanent contract, you'll lead the Nordic Brand Marketing team and shape audience, portfolio and campaign strategies that strengthen the LEGO® Brand and accelerate business growth across Nordic markets. You'll turn global direction into locally relevant, commercially impactful plans. You'll also guide execution across audiences, themes and campaigns, while inspiring the team and contributing to the Nordic Marketing Leadership Team.


Please note: This position is based in Billund and follows a hybrid working model with 3 days in the office and up to 2 days remotely. Relocation support isn't offered for this role.


Please apply with an English CV.

Required Qualifications

• Managed brand or audience strategies from planning through execution.

• Built go-to-market strategies that translated business direction into market plans.

• Influenced stakeholders across functions and organisational levels to deliver shared outcomes.

• Led brand or audience teams with measurable and documented commercial impact.

• Translated strategy into successful execution that strengthened audience or business performance.

• Managed significant marketing investments with clear ownership of commercial outcomes.

Preferred Qualifications

• Directed business performance management using results to shape priorities and actions.

• Optimised marketing campaigns based on performance and effectiveness measures.

Guided teams or organisations through change management initiatives.

What you'll build

• Lead, coach and develop the Nordic Brand Marketing team, creating clear priorities and strong accountability for delivery.

• Define and lead Nordic go-to-market, brand and audience strategies, translating global direction into locally relevant market plans.

• Turn strategy into ...