Product Marketing Manager

About this role

The Product Marketing Manager is a key hire within FreeBalance’s newly established marketing function. This role owns how FreeBalance is positioned in the market, how its story reaches government buyers and development finance institutions, and how the pre-sales team is equipped to win competitive procurements.

FreeBalance operates in a specialist market — public financial management software sold to Finance Ministries, Accountants General, and institutions supported by multilateral development banks. This role requires either existing fluency in public financial management, govtech, or international development, or a demonstrable ability to absorb complex domain knowledge quickly. It is not a content writer role. The successful candidate will be a strategic thinker who can translate world-class internal intelligence into external assets that earn credibility with sophisticated public sector buyers.

### Main Responsibilities:

Positioning & Messaging

• Own external product positioning and core messaging across the FreeBalance suite, ensuring consistency of tone, voice, and narrative
• Translate internal positioning frameworks into outcome-focused narratives tailored to each buyer type: Finance Minister, Accountant General, and technical evaluators
• Develop and maintain a modular pitch framework by buyer persona
• Map the government buyer journey from problem-aware to vendor evaluation, and ensure messaging supports each stage

Sales Enablement

• Build and maintain competitive talk tracks and battle cards that the pre-sales team will use in live engagements
• Develop concise leave-behind collateral by product domain and region, aligned with how FreeBalance sells as a long-term reform partner
• Work closely with the VP PFM/Pre-Sales and Strategy & Innovation to embed sales tools into active deal support

Content, Proof Assets & Advocacy

• Package customer success and third-party validation material into reusable, market-facing formats
• Develop m...