Senior Brand Manager

About this role

Business Introduction
GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.
Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.
Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.
Position Summary
You will lead a brand portfolio in the UK, developing and delivering clear commercial strategies that grow access and patient impact. You will work closely with cross-functional partners, including medical, market access, sales and analytics. We value curiosity, clear decision-making, and a collaborative mindset. This role offers visible career growth, the chance to shape patient outcomes, and the opportunity to help unite science, technology and talent to get ahead of disease together.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
- Own the brand strategy and annual operating plan to deliver growth and sustainable patient access.
- Lead cross-functional workstreams to ensure aligned and timely execution across medical, market access, sales and external partners.
- Use customer and market insights to shape campaigns, launches and lifecycle plans.
- Manage forecasting, reporting and budget to drive commercial performance and resource prioritisation.
- Localise global assets and materials, ensuring content meets local regulations and stakeholder needs.
- Drive sales force and field enablement so colleagues underst...