Senior Brand Manager - Vaccines - 12 month FTC

About this role

We are looking for an experienced Senior Brand Manager to join the Vaccines Marketing team on a 12-month fixed-term contract based at GSK HQ, London UK.

This role will lead brand strategy and implementation to drive sustainable growth, deliver impactful omnichannel campaigns and ensure excellence in execution across the UK market.

Key Responsibilities

This is a role that will need a deep understanding of vaccines, brand performance and identification of key barriers and drivers of growth. Working closely with the Marketing Director and a cross-functional team you will use this to develop and execute competitive and impactful strategies which deliver on the brand financial objectives.

• **Strategic Leadership** - Shape the brand strategy and business objectives. Optimising strategy based on the latest market and environmental insights, to develop a strategy which will drive the financial and competitive objectives.
• **Operational Execution** - You will lead operational planning, ensuring a clear alignment to the strategic plan. Through high responsibility for operational execution, you will ensure the operational plan is implemented in an agile way, with high discipline on delivering against operational cycle commitments and KPIs in order to deliver brand performance objectives.
• **Omnichannel** - Develop effective omnichannel implementation of an effective marketing mix, with a data driven approach, to ensure competitive campaigns that drive performance. Work closely with your omnichannel and cross-brand (Vx BU in particular) counterparts to ensure campaigns are customer centric and orchestrated across brands to best meet the needs of the customer and the business.
• **Agile Leadership –** lead your team in an agile way in order to effectively prioritise and develop and deliver the strategies and tactics with the available budget and resource which will have the biggest impact in a highly competitive external environment.
• **Voice of the customer ...