Sales Development Manager

About this role

###### Company Overview

At NetCov, we specialize in delivering cutting-edge IT and cybersecurity solutions designed to protect and optimize the digital infrastructure for the industries we serve. We differentiate ourselves from our competition through our deep and intimate knowledge of our customers’ business.

##### About the role

We are building our Sales Development function from the ground up. This role is not inheriting a mature team, scripts, or process you will design, hire, launch, and lead a BDR team that becomes the primary engine for new pipeline creation.

If you thrive in ambiguity, enjoy building teams from zero, and hold yourself and others to a high bar, this role is for you. If you’re looking for a “keep the lights on” management role, it’s not.

##### What you’ll do

Phase 1: Build

• Design the BDR operating model from scratch: roles, responsibilities, daily rhythms, KPIs, and handoff standards.
• Hire and onboard 4–6 BDRs, setting a high talent bar and running a disciplined interview and ramp process.
• Build core outbound and inbound plays (email, phone, LinkedIn, video) aligned to defined ICPs and use cases.
• Establish inbound response SLAs, outbound sequencing standards, and qualification criteria.
• Partner with Sales, Marketing, and RevOps to align messaging, targeting, and reporting.

Phase 2: Lead

• Coach BDRs daily through call reviews, transcript reviews, role plays, and 1:1s.
• Own team performance against meetings set, qualified opportunities created, and pipeline dollars generated.
• Enforce process discipline in CRM and qualification to ensure clean handoffs and high show rates.
• Run weekly team meetings, pipeline reviews, and monthly performance reviews.
• Identify what’s working and what’s not, and change it fast.
• Develop BDRs for promotion into closing or senior roles.

##### What success looks like (first 6–12 months)

• A fully hired, ramped team of 4–6 productive BDRs.
• Consistent pipeline covera...