Remote - Performance Marketing Manager (Streaming)

About this role

Description

• Own and execute ASO strategy across Apple App Store, Google Play, and connected TV platforms (Roku, Fire TV, Samsung, etc.).
• Conduct in-depth keyword research, semantic clustering, and competitive analysis to improve rankings and visibility.
• Optimize metadata including titles, subtitles, keyword fields, descriptions, and release notes.
• Partner with Creative and Product Marketing to develop high-performing screenshots, video previews, and promotional assets.
• Lead A/B testing initiatives to improve conversion rate and install velocity using Apple PPO and Google Play Experiments.
• Analyze performance data across App Store Connect, Google Play Console, and third-party ASO platforms (MobileAction, Sensor Tower, Data.ai).
• Build and maintain dashboards tracking keyword rankings, conversion rate, install trends, and competitive share of voice.
• Develop clear, visually compelling decks that translate performance data into actionable growth recommendations.
• Partner with analytics teams to evaluate downstream impact including retention and subscription performance.
• Work closely with Growth, Product Marketing, Product, and Engineering teams to align store presence with product updates and campaigns.
• Support ongoing feature releases and metadata deployments.
• Contribute to broader DTC user growth and engagement marketing initiatives.

Skills


seo, aso, app store optimization, ott platform marketing, app marketing, performance marketing, censor tower, ab testing


Top Skills Details


seo,aso,app store optimization,ott platform marketing,app marketing,performance marketing,censor tower,ab testing


Additional Skills & Qualifications

• 4–7+ years of experience in ASO, mobile growth, or app acquisition
• Strong foundational knowledge of app store ranking factors and keyword indexing mechanics
• Proven experience optimizing iOS and Android apps; CTV experience preferred
• Deep hands-on expertise with App Store Connect, ...