Remote - Performance Marketing Manager (Streaming)

About this role

Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for TEKsystems. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is subject to their terms and privacy notice.


Description

• Own and execute ASO strategy across Apple App Store, Google Play, and connected TV platforms (Roku, Fire TV, Samsung, etc.).
• Conduct in-depth keyword research, semantic clustering, and competitive analysis to improve rankings and visibility.
• Optimize metadata including titles, subtitles, keyword fields, descriptions, and release notes.
• Partner with Creative and Product Marketing to develop high-performing screenshots, video previews, and promotional assets.
• Lead A/B testing initiatives to improve conversion rate and install velocity using Apple PPO and Google Play Experiments.
• Analyze performance data across App Store Connect, Google Play Console, and third-party ASO platforms (MobileAction, Sensor Tower, Data.ai).
• Build and maintain dashboards tracking keyword rankings, conversion rate, install trends, and competitive share of voice.
• Develop clear, visually compelling decks that translate performance data into actionable growth recommendations.
• Partner with analytics teams to evaluate downstream impact including retention and subscription performance.
• Work closely with Growth, Product Marketing, Product, and Engineering teams to align store presence with product updates and campaigns.
• Support ongoing feature releases and metadata deployments.
• Contribute to broader DTC user growth and engagement marketing initiatives.

Skills
seo, aso, app store optimization, ott platform marketing, app marketing, performance marketi...