Product Marketing Manager
Company: Franklin Fitch
Location: Location not specified (Remote)
Type: Full-time
Remote: Yes
Posted: 2026-06-04
About this role
Product Marketing Manager | Cybersecurity SaaS
Are you a strategic Product Marketing Manager who thrives at the intersection of technology, storytelling, and go-to-market strategy?
A fast-growing cybersecurity company is looking for an experienced PMM to take ownership of messaging, positioning, and market narrative as they help define an emerging category within cyber resilience. This is a highly visible role working closely with executive leadership to shape how enterprise security and infrastructure leaders understand and adopt innovative technology.
What you'll be doing:
- Own product messaging, positioning, and value proposition development
- Create compelling use cases, customer stories, and proof points
- Develop sales enablement content including pitch decks, battle cards, and objection handling materials
- Lead competitive intelligence and market analysis initiatives
- Drive go-to-market strategy for product launches and feature releases
- Refine ideal customer profiles (ICP) and buyer personas
- Ensure consistent messaging across all customer-facing channels
What we're looking for:
- 6–10 years of Product Marketing experience within B2B SaaS
- Experience marketing cybersecurity, infrastructure, or enterprise technology solutions
- Strong ability to translate complex technical concepts into business value
- Proven success creating sales enablement programs that drive adoption and results
- Experience launching products or helping build new market categories
- Data-driven mindset with strong customer and market research skills
- Familiarity with AI-powered tools for research, content creation, and competitive analysis
- Comfortable operating in a fast-paced, high-growth environment
Why consider this opportunity?
- Significant ownership and influence over company messaging and market positioning
- Opportunity to help shape a new category within cybersecurity
- Direct partnership with senior leadership and executive stakeholders
- Expos...