Product Marketing Manager

Company: Franklin Fitch

Location: Location not specified (Remote)

Type: Full-time

Remote: Yes

Posted: 2026-06-04

About this role

Product Marketing Manager | Cybersecurity SaaS

Are you a strategic Product Marketing Manager who thrives at the intersection of technology, storytelling, and go-to-market strategy?

A fast-growing cybersecurity company is looking for an experienced PMM to take ownership of messaging, positioning, and market narrative as they help define an emerging category within cyber resilience. This is a highly visible role working closely with executive leadership to shape how enterprise security and infrastructure leaders understand and adopt innovative technology.

What you'll be doing:

  • Own product messaging, positioning, and value proposition development
  • Create compelling use cases, customer stories, and proof points
  • Develop sales enablement content including pitch decks, battle cards, and objection handling materials
  • Lead competitive intelligence and market analysis initiatives
  • Drive go-to-market strategy for product launches and feature releases
  • Refine ideal customer profiles (ICP) and buyer personas
  • Ensure consistent messaging across all customer-facing channels

What we're looking for:

  • 6–10 years of Product Marketing experience within B2B SaaS
  • Experience marketing cybersecurity, infrastructure, or enterprise technology solutions
  • Strong ability to translate complex technical concepts into business value
  • Proven success creating sales enablement programs that drive adoption and results
  • Experience launching products or helping build new market categories
  • Data-driven mindset with strong customer and market research skills
  • Familiarity with AI-powered tools for research, content creation, and competitive analysis
  • Comfortable operating in a fast-paced, high-growth environment

Why consider this opportunity?

  • Significant ownership and influence over company messaging and market positioning
  • Opportunity to help shape a new category within cybersecurity
  • Direct partnership with senior leadership and executive stakeholders
  • Expos...

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