Product Manager - Personalization & Audience Platform
Company: Live Nation
Location: Los Angeles, CA
Salary: $104,000 - $130,000 a year
Type: Full-time
Posted: 2026-04-28
About this role
Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprising Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. We connect millions of fans to live experiences every year. The Digital Marketing & Data organization sits at the intersection of product, data, and marketing—owning the platforms and services that enable personalized fan engagement at scale. The Personalization team is responsible for building and evolving the systems that activate first-party data across channels, reaching hundreds of millions of fans globally. Our work spans audience modeling, segmentation, and activation—powering intelligent, real-time decisioning that improves fan experience and drives conversion across the business.
THE ROLE
As Product Manager, Personalization & Audience Platform, you will own the evolution of our composable Customer Data Platform, which powers audience creation and activation across Live Nation and
Ticketmaster. Your mission is to enable marketers to deliver highly targeted, data-driven campaigns at a global scale - by improving data accessibility, expanding activation channels, and driving adoption of CDP capabilities across teams. You’ll work at the intersection of data, marketing, and product, translating complex data systems into intuitive, high-impact marketing capabilities.
WHAT THIS ROLE WILL DO
- Own the vision and roadmap for Live Nation’s CDP , driving scalable, data-driven audience activation across global marketing teams.
- Serve as the subject-matter expert and admin for the CDP, enabling marketers to create and activate effective audiences while driving adoption through improved processes, tooling, and documentation.
- Partner cross-functionally with marketing, product, engineering, and vendors to define product requirements, user stories, and workflows; translate business needs into prioritized enhancements that improve audience targeting and campaign executio...