Principal Product Designer, CoreX AI

About this role

About Gusto
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy.


About The Team
We’re a team of 80+ designers, writers, researchers, and systems thinkers devoted to building experiences that feel both intelligent and human. We observe language as the connective tissue between people, products, and intelligence.


If designing experiences where AI works
*with*
people—anticipating needs, explaining decisions, and amplifying empathy—lights you up, you’ll thrive here.


About The Role
We’re hiring a Principal Product Designer to lead AI design across Gusto.


This is one of the most senior individual contributor design roles at the company. You’ll define how AI works, behaves, and earns trust across the Gusto platform – starting with Gus, our AI conversational assistant, and expanding into AI-powered workflows embedded in payroll, benefits, HR, and beyond. You’ll shape the interaction model, UX principles, and product direction for AI across Gusto. You will work with senior Product and Engineering leaders to define our AI portfolio. You will develop important AI features that customers will consider. These features will help customers finish their tasks faster and build their trust in Gusto.


This role is both strategic and hands-on. We’re looking for someone who can set a long-term UX vision for AI and turn it into real, shipped product that meaningfully improves how small businesses get work done.


Here’s What You’ll Do Day-to-day

• Define and evolve the UX vision for our Gus conversational assistant and AI experiences across the Gust...