Performance Marketing Manager (Growth & Lifecycle) — Remote (United States)

About this role

Location: Remote (Preferred candidates based in the US)

Company Description

LumiMeds is a telehealth platform focused on delivering affordable, long-term healthcare solutions tailored to individual needs. By crafting personalized health plans, we aim to provide the highest quality care and foster meaningful relationships with our patients. Our commitment to improving lives drives everything we do and underscores our dedication to empowering patients to achieve better health outcomes.

About the Role

You will own paid acquisition across major ad platforms while improving conversion rates and lifecycle performance. You will work closely with the Creative Director, product, and leadership to scale acquisition efficiently while maintaining compliance with platform and healthcare regulations.

You are not responsible for graphic design — but you must drive testing strategy and performance optimization.

What You'll Own

1. Paid Acquisition (Core Responsibility)

Own strategy, execution, and optimization across:

• Google Ads (Search, Performance Max, YouTube)
• Meta Ads (Facebook / Instagram)
• Reddit Ads
• Tiktok Ads
• Microsoft Ads (Bing)
• App Lovin
• Ad Roll

Responsibilities:

• Manage and scale paid budgets efficiently
• Optimize CAC, ROAS, CVR, AOV, and LTV
• Conduct structured A/B testing across copy,creatives, offers, audiences, and funnels
• Adjust bidding strategies and campaign structure based on data
• Identify scaling opportunities without increasing risk exposure

You must understand advertising restrictions related to healthcare, medical claims, and regulated products.

2. Landing Page & Funnel Optimization (CRO)

• Improve and test multiple funnels
• Recommend landing page structure improvements
• Suggest pricing tests, bundling experiments, and offer adjustments
• Propose creative test variations to the Creative Director
• Improve checkout and subscription flow performance

*Important: You do not design visuals, but you drive ...