Performance & Lifecycle Marketing Manager

About this role

### About Checkmate

Checkmate is an AI marketing platform modernizing eCommerce by enabling smarter, more connected buying experiences between brands and consumers. Our platform resolves anonymous traffic, enriches customer data, and activates high-intent audiences across onsite, owned, and paid channels—unlocking net-new revenue brands can’t access on their own.

We offer three core products:

Enrichment – Resolve anonymous visitors and power lifecycle flows

Targeting – Deliver single-use offers across high-performing surfaces

Audiences – Capture pre-checkout emails and turn into competitive insights

### Role Overview

We’re hiring a performance-driven operator who loves building, improving, and optimizing the systems that power revenue. This role is deeply executional: you will configure flows, implement updates across CRM and paid channels, monitor performance, run tests, and ensure brands are set up to get the full value of Checkmate’s products.

You’ll support the performance work that sits at the center of our business—turning identity data, shopper behavior, and product signals into clean, accurate, high-impact execution. You’ll support senior team members handling strategy and client-facing conversations with the performance that actually makes it all happen.

If you enjoy tinkering, experimenting, tightening flows, and seeing your execution influence revenue lift, this role will be energizing.

### What You’ll Do

### Build & Maintain Lifecycle Flows

• Create, update, and QA Klaviyo/Braze/Attentive flows for Enrichment
• Implement segmentation logic, event triggers, and timing rules
• Refresh creative components, templates, and conditional logic
• Ensure flow performance aligns with best practices provided by team leads

### Performance Optimization Execution

• Monitor channel-level and flow-level performance to spot trends
• Implement optimizations and variations - adjust messaging, timing, and targeting to support A/B and multivariat...