National & Regional Account Manager

Responsibilities

The role involves managing and growing a portfolio of local SME advertising customers while proactively securing new business through effective pitching and consultative selling. You will be responsible for driving revenue across print and digital platforms while maintaining strong, long-term client relationships.

Requirements

Candidates must have proven experience in advertising or media sales with a strong track record of meeting revenue targets. Excellent communication, presentation, and negotiation skills are essential for engaging with senior decision-makers and business owners.

Skills

• Advertising sales
• B2B sales
• B2C sales
• New business development
• Account management
• Consultative selling
• Pitching
• Presentation skills
• Negotiation
• Pipeline management
• Relationship building
• Upselling
• Cross-selling
• Market research
• Strategic planning
• Communication

Benefits

• 25 days holiday
• Pension plan
• Life cover
• Online shopping discounts
• Dining cards
• Vouchers
• Employee assistance programme
• Onsite gym
• Subsidised canteen
• Onsite nurse
• GP clinics

About this role

National and Regional Account Manager – Advertising Sales, MetroWorks
Location: Regional
Contract: Permanent
About the Role
We are looking for an ambitious and commercially driven Regional Account Manager to join our advertising sales team, responsible for growing print and digital revenue across a portfolio of local SME customers. You will be the face of the brand for regional clients, with a specific focus on driving growth within our Metro Regional print editions while simultaneously pivoting partners toward our digital offerings.
This is a proactive, new-business-focused role where you will build strong relationships with local businesses, identify opportunities to grow existing accounts, and win new customers through effective pitching, presenting and consultative selling.
You will take ownership of your regional portfolio, developing long-term client relationships while continually identifying opportunities to drive incremental and new revenue into the business.
Key Responsibilities
Manage and grow a portfolio of local SME advertising customers across your region.
Proactively identify and secure new business opportunities, building a strong pipeline of prospective clients.
Conduct regular face-to-face and virtual meetings with existing and prospective customers (3 per week)
Understand clients’ business objectives and recommend effective advertising solutions that deliver against their goals.
Pitch and present advertising proposals to business owners and key decision-makers.
Develop compelling commercial proposals and negotiate opportunities through to close.
Drive new revenue into the portfolio by upselling, cross-selling and introducing new advertising products and solutions.
Build and maintain strong, long-term relationships with clients, becoming a trusted advertising partner.
Take ownership of individual revenue targets, consistently achieving and exceeding monthly, quarterly and annual objectives.
Maintain an accurate sales pipeline and ensure opportunities are actively progressed through the sales cycle.
Prospect proactively through a combination of networking, referrals, outbound activity and local market knowledge.
Monitor market trends and competitor activity to identify opportunities for growth.
Work collaboratively with internal teams to ensure excellent campaign delivery and customer experience.
Provide regular updates on pipeline, revenue performance and future opportunities.
Person Specification
Proven experience in b2b/b2c sales, advertising, media sales or a similar commercial environment.
A strong track record of winning new business and delivering against revenue targets.
Confident communicating with SME owners, senior decision-makers and stakeholders.
Excellent presentation, pitching and negotiation skills.
A proactive, target-driven approach with a genuine appetite for winning new business.
Strong relationship-building skills and the ability to turn prospects into long-term customers.
Commercially minded, with the ability to understand customer needs and translate them into compelling advertising solutions.
Highly organised, self-motivated and comfortable managing your own diary, pipeline and regional territory.
A resilient and persistent approach to sales, with the ability to identify opportunities and close deals.
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
25 days’ holiday (increasing by 1 per year up to a total of 30)
Pension plan and life cover
Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
Onsite gym, subsidised canteen and onsite nurse and GP clinics
Plus much more...
About Mail Metro Media
Mail Metro Media is the advertising home of some of the UK’s most engaged newsbrands: Daily Mail, The Mail on Sunday, MailOnline, Metro, The i Paper and New Scientist. The Mail Metro team provides a single point of contact across print, digital, audio, video and social, allowing agencies and advertisers easy access to the millions of consumers who engage with dmg media’s brands every day.
www.mailmetromedia.co.uk
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.

About dmg::media

Information Services · 1,001-5,000 employees · headquartered in London, England