National Account Manager
Company: Aspion Search
Location: Birmingham, England
Type: Full-time
Posted: 2026-10-09
About this role
National Account Manager
Sector: FMCG
Market: UK Retail
Travel:
Regular travel throughout the UK is required.
The Opportunity
We are seeking an ambitious, commercially driven National Account Manager to join an established and growing food business, with responsibility for accelerating its UK retail and wholesale growth.
This is an entrepreneurial, hands-on role combining new business development with strategic account management. You will be responsible for winning new retail and wholesale customers, securing new product listings, and developing profitable, long-term relationships with existing accounts.
Working closely with retail buyers, wholesale partners and internal stakeholders, you will identify commercial opportunities, negotiate new listings, develop customer business plans and drive sustainable sales growth across an established portfolio of food brands.
The role involves regular travel throughout the UK to meet customers, develop new business opportunities, attend buyer meetings and strengthen relationships with retail and wholesale partners.
The successful candidate will be commercially astute, proactive and results-driven, with a proven ability to open new accounts while maximising the potential of existing customer relationships.
Key ResponsibilitiesNew Business Development
- Identify, target and secure new retail and wholesale accounts across the UK.
- Build and manage a pipeline of new business opportunities across grocery multiples, convenience, wholesale and independent retail.
- Proactively engage retail buyers and key decision-makers to present products, negotiate commercial terms and secure new listings.
- Develop compelling customer proposals tailored to retailer requirements, category opportunities and consumer demand.
- Drive new product distribution, range expansion and entry into new retail channels.
- Build strong relationships with prospective customers to establish long-term, profitable partnerships.
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