Media Data Analyst

About this role

Location: Remote (except California)
Status: Full-Time
At Marketing Architects, we believe TV advertising is still the most powerful marketing channel. But the typical process for TV is expensive, difficult to scale and to measure. So we flipped the traditional approach on its head and rebuilt the agency model with the client in mind. Today, we're growing a team of talent from across the United States to reimagine how brands advertise on TV.


Role Overview
The Media Data Analyst supports the performance and strategy of our TV advertising campaigns by transforming complex data into actionable insights. In this role, you’ll build predictive models, visualizations and forecasting tools that guide media buying decisions across both Linear and Streaming TV. This is a role for a deeply analytical and technical individual who thrives in solving puzzles and problems. You’ll work closely with Media, Buying and Product teams and report to the VP, Media Analytics.


In This Role You’ll

• Analyze large, complex media performance and viewership datasets to inform planning, buying and optimization decisions.
• Build and maintain dashboards, forecasting models and reporting tools used across the organization.
• Support the ongoing development and evaluation of our AI-powered media optimization platform, through testing, validation and feedback.
• Own daily, weekly and monthly media forecasting and planning workflows with a high degree of accuracy.
• Create and enhance models, metrics and tools that drive the business forward and challenge the status quo

We’re Seeking Someone With Experience Including

• Hands-on experience with media measurement, performance analytics or forecasting, Linear TV, CTV or Streaming preferred
• Experience working with large datasets to produce accurate, decision-driving analysis.
• Strong working knowledge of statistical methods, modeling techniques and data visualization.
• Experience building dashboards, reports or anal...