Marketing Operations Manager (Part-time Contract)

Responsibilities

The Marketing Operations Manager will lead marketing systems and email programs, including managing HubSpot workflows and lead routing processes. They will also develop attribution models and utilize AI tools to optimize team productivity and the candidate lifecycle.

Requirements

Candidates must have 3 to 5 years of experience in marketing operations or demand generation with advanced proficiency in HubSpot and Salesforce. A deep understanding of email marketing strategy, lead lifecycle management, and analytical reporting is required.

Skills

• Marketing operations
• HubSpot
• Salesforce
• Email marketing
• Lead routing
• Marketing attribution
• Data analysis
• Artificial intelligence
• CRM integration
• Lead scoring
• Demand generation
• Audience segmentation
• Performance testing
• Pipeline reporting
• CAN-SPAM compliance
• GDPR compliance

Benefits

• Flexible work arrangements
• Professional development
• Mentorship programs
• Internal mobility opportunities

About this role

At Collective Health, we’re transforming how employers and their people engage with their health benefits by seamlessly integrating cutting-edge technology, compassionate service, and world-class user experience design.
We are looking for a data-driven, part-time Marketing Operations Manager to lead our marketing systems and email programs. In this six-month contract (up to 25 hours per week), you will support digital & field marketing campaigns while building efficient lead flows that connect our systems. You will also use artificial intelligence tools to improve team productivity, optimize the candidate lifecycle, and drive measurable results.
What you'll do:
Administer HubSpot workflows, lifecycle stages, lead scoring, and system integrations.
Build and maintain lead routing processes to ensure smooth and accurate handoffs to the sales team.
Develop marketing attribution models and dashboards to track campaign influence on revenue.
Manage end-to-end email marketing campaigns, including audience segmentation, delivery, and performance testing.
Create campaign assets in HubSpot, such as landing pages and forms, with accurate tracking structures.
Work closely with our Revenue Operations team to ensure data accuracy between Hubspot & Salesforce
To be successful in this role, you'll need:
3 to 5 years of experience in marketing operations, demand generation, or equivalent practical background.
Advanced proficiency in HubSpot & Salesforce, reporting, and CRM integrations.
Proven ability to build lead flows and map them accurately into Salesforce or similar CRMs.
Deep understanding of email marketing strategy, audience building, and compliance guidelines like CAN-SPAM or GDPR.
Practical experience using artificial intelligence tools (like Claude or ChatGPT) to improve marketing efficiency.
Strong analytical skills — comfortable building reports, analyzing funnel metrics, and presenting findings clearly
Strong understanding of marketing and sales alignment, lead lifecycle stages, and pipeline reporting
Pay Transparency:
The actual pay rate offered within the range will depend on factors including geographic location, qualifications, and experience.
Contract Hourly Pay Range
$57—$61 USD
Why Join Us?
Mission-driven culture that values innovation, collaboration, and a commitment to excellence in healthcare
Impactful projects that shape the future of our organization
Opportunities for professional development through internal mobility opportunities, mentorship programs, and courses tailored to your interests
Flexible work arrangements and a supportive work-life balance
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Collective Health is committed to providing support to candidates who require reasonable accommodation during the interview process. If you need assistance, please contact recruiting-accommodations@collectivehealth.com.
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About Collective Health

Hospitals and Health Care · 1,001-5,000 employees · headquartered in San Francisco, California · founded 2013