Marketing Operations Manager

About this role

About Lyra Health

Lyra Health is the leading provider of mental health solutions for employers supporting more than 20 million people globally. The company has delivered 13 million sessions of mental health care, published more than 20 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions.

About the Role:

Lyra Health is looking for a detail-oriented and technical Marketing Operations Manager to help us build and scale the engine behind our member and B2B engagement strategies. In this role, you will be the primary architect of our marketing technology stack, ensuring that our outreach is seamless, automated, and impactful. You will sit at the intersection of marketing and technology, transforming strategic goals into high-performing automated journeys that help our members access the care they need, and bring our capabilities to new customers.

### Responsibilities

• MarTech Ownership: Manage the end-to-end member-facing marketing technology stack, including implementation, and ongoing integrations with internal databases. Serve as team SME and technical expert for B2B marketing tech stack, interfacing with growth marketing teams.
• Campaign Automation: Build, maintain, and monitor all automated campaigns and lifecycle journeys, ensuring high deliverability and operational excellence.
• Operational Coordination: Partner with IT, product, engineering, and operations teams to ensure all member-facing operations align with Lyra’s overarching security standards and brand governance.
• Database Management: Oversee audien...