Marketing Manager, Digital Operations

About this role

Overview
JOB DESCRIPTION
Fanatics Betting & Gaming is seeking a driven and technically sophisticated
Marketing Manager, Digital Operations
to lead, support, and optimize the operational backbone of our digital marketing ecosystem across Sportsbook and Casino.


This role will serve as a martech and integration lead, ensuring our tools, platforms, and measurement systems are properly implemented and functioning across live omnichannel campaigns. The ideal candidate combines a deep technical fluency with hands-on marketing operations experience and understands the full end-to-end lifecycle of native mobile app marketing – from link creation and tracking architecture to attribution validation, platform integrations, and cross-channel troubleshooting.


This individual will partner closely with Media, Analytics, Product, and Operations teams to ensure seamless execution, clean data flows, and reliable performance postback and measurement across platforms.


Responsibilities

• Lead the ongoing management and configuration of core marketing technology platforms including MMPs (AppsFlyer), CDPs (Segment), identity solutions (LiveRamp), analytics tools (Tableau, Sigma), and related systems.
• Own campaign tracking architecture including link creation, deep linking, attribution parameters, and cross-tool validation across paid and owned channels.
• Ensure end-to-end integrity of user journeys across platforms, from impression through install, acquisition, and retention
• Troubleshoot discrepancies across MMPs, platform reporting, internal BI tools, and external data sources.
• Validate and sanity-check disparate data sets mid-campaign to ensure reporting accuracy and performance confidence, configuring notification systems to flag anomalies.
• Partner with media teams to operationalize campaign management across paid social, app networks, search, programmatic display, OLV, CTV, digital audio, and more.
• Explore, roadmap, implement and maintain p...