Marketing Data Analyst

About this role

Compensation Range:

Annual Salary: $55,869.00 - $75,427.00

Position Summary

As the Marketing Analyst you’ll act as a partner within the Marketing Analytics team delivering knowledge of marketing activity performance. Responsibilities will include reporting on performance, supporting the creation of actional insights and enabling analytics self-service for the marketing team. This position requires a strong quantitative background to develop dynamic reports and dashboards that will serve as the backbone for marketing enabling data-driven decision across the team. Additionally, this role supports advanced analytics functions such as developing nuanced forecasts with multiple data inputs. The ideal candidate is a data-driven analyst with a variety of analytic skills including data visualization, experience working with multiple data sources, and marketing data and concepts.

Essential Functions:

• **Consultative skills**: work with marketing team to translate marketing data needs into reports and self-service marketing tools.
• **Create data insights:** create graphs, reports, and dashboards to increase understanding of performance across marketing and cross-functional teams.
• **Ensure reporting accuracy and availability:** Responsible for the data integrity of reports and dashboards ensuring that reported data is accurate. Corroborates data integrity of website and digital media channel data.
• **Develop expertise in data sources:** work with internal marketing with cross-functional data partners to ensure that data required is available to use in creating reports and dashboards.
• **Develop expertise in university business processes:** cultivate a deep understanding of marketing and enrollment processes, statuses, and prospective student cycle and the supporting data across these to support report and insight creation.
• Other duties as assigned.

Supervisory Responsibilities: N/A

Requirements:

Education & Experience:

• Bachelo...