Manager, Product and Marketing Analytics

About this role

*Hi, We’re Franki*
Going out should feel good — not expensive. Franki is the app that helps people discover great restaurants, get cash back just for going, and earn even more for sharing. We’re building a smarter way to eat, drink, and explore your city — one that helps local restaurants thrive and makes the experience more rewarding for everyone.


We’re a fast-moving, high-ownership team that values creativity and execution. The category is dynamic and fun, and we're building a brand that reflects that energy. If you're the kind of person who has big ideas and makes them happen, we’d love to hear from you.


About The Role
Franki is looking for a Manager, Product & Marketing Analytics to build and scale the measurement engine behind our growth. You’ll own analytics across product, marketing, and rewards—shaping how we measure performance, run experiments, and optimize incentives like cashback and Adventures/Gigs. In this role, you’ll define our company-wide measurement strategy, lead causal inference and experimentation, and develop predictive models (LTV, churn, MMM, propensity) that guide roadmap, channel mix, and budget decisions.


This is a hands-on, high-influence role blending deep analytical work in SQL/Python with strategic leadership. Your insights will drive repeat behavior, shape reward economics, and ensure we grow efficiently while keeping costs and liabilities within guardrails.


Note: Candidates residing in our preferred locations; CA will be given first consideration.
What You’ll Do

• Lead the end-to-end analytics program across product, marketing, and rewards, setting the measurement strategy and operating model for the company.
• Build and maintain source-of-truth dashboards, core metrics, and instrumentation standards in partnership with Data Engineering.
• Run robust experimentation at scale—A/B tests, geo/holdouts, matched markets—and drive causal measurement using CUPED, uplift modeling, and other advan...