Manager, Marketing Strategy - Influencers

About this role

The job location is San Francisco, CA (Hybrid). This is not a remote position.
About Capcom:
Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games, including ground-breaking franchises
*Resident Evil®, Street Fighter®, Monster Hunter™, Ace Attorney®, Mega Man®,*
and
*Devil May Cry®*
. Capcom maintains operations in the U.S., U.K., France, Germany, Japan, Taiwan, Hong Kong, and Singapore , with corporate headquarters in Osaka, Japan. More information about Capcom and its products can be found at www.capcom.com or www.capcom-unity.com.


Position Intro
Reporting into Capcom USA’s Senior Manager, Marketing Strategy, the Manager, Influencer Marketing Strategy will manage and execute different aspects of Capcom’s Influencer Marketing activations. This includes leading the day-to-day responsibilities of managing the Capcom Creators Program, leading the strategy and execution behind paid influencer campaigns, and helping facilitate influencer events included but not limited to tournaments and milestone/celebratory events. This person will work closely with members of the marketing and communications team to establish and execute best practices when it comes to all things related to influencer marketing for Capcom.


This role requires the candidate to have strong organization, planning, and communication skills to match their social media acumen and exceptional taste when it comes to what resonates with both influencers and the audiences they interact with in the gaming world.


Candidates who will do well in this role will formulate evidence or market-insight based recommendations on what makes influencers and their content successful, while also understanding how gaming companies can leverage these influencers to push forward fandom, sales, and other benefits to the company. The candidate will ...