Manager, Marketing & Digital Engagement

About this role

Position Overview

The Manager, Marketing & Digital Engagement supports Cure HHT’s marketing execution, campaign performance, and digital presence by implementing approved strategies across all platforms. This role ensures that every communication is strategic, timely, and measurable — maximizing awareness, engagement, and support for the mission.

Responsible for managing digital systems, data, and analytics, the Manager executes multi-channel campaigns that connect the HHT community, drive participation in programs, and inspire giving. Working closely with the Sr. Manager, Content & Brand Strategy, this role ensures that the right stories reach the right audiences at the right time.

Key Responsibilities

Digital Marketing & Campaign Execution

• Execute and manage the scheduling and delivery of digital marketing campaigns aligned with approved organizational priorities that advance awareness, community engagement, and fundraising goals.
• Manage and optimize Cure HHT’s digital platforms, including email marketing (Mailchimp/MCAE), website (WordPress), and social media channels.
• Collaborate with the Philanthropy, Education & Community Engagement, Research, National Healthcare Programs, and Therapeutics teams to execute giving campaigns, peer-to-peer drives, research, and awareness initiatives.
• Implement campaign objectives, calls to action, and audience targeting as defined in campaign briefs and strategic plans.
• Manage production and logistics for all organizational direct mail campaigns, including fundraising appeals, newsletters, and clinical care and research program mailers, ensuring alignment across print and digital channels.

Analytics, Data, and Optimization

• Monitor and analyze marketing metrics across all channels (email, website, social, paid ads), producing monthly performance reports for leadership.
• Monitor and report on campaign performance, providing data-informed insights and recommendations to support optimization de...