Manager, Digital Marketing

About this role

SUMMARY

Leads the development and execution of Pottery Barn Kids social media strategy across all channels, including influencer partnerships. Drives community engagement and brand affinity through strategic content, deep knowledge of industry trends and platform dynamics, and data-driven audience insights. Owns social media innovation and delivers measurable improvements in key performance metrics to achieve growth objectives.

This role is perfect for someone who self-identifies as having a "start-up mentality" — passionate, ready to wear many hats, able to think strategically while executing tactically, and hungry to jump right into the world of Pottery Barn Kids social!

ESSENTIAL FUNCTIONS:

Strategic Planning & Execution:

• Develop and own the brand's social media roadmap, translating business objectives into platform-specific strategies and content frameworks
• Partner with cross-functional partners (Email Marketing, Creative, Video, Site & Brand Merchandising, CRM, Paid Social) to ensure social integration across all brand touchpoints
• Identify and capitalize on emerging platform features, trends, and opportunities to maintain competitive advantage
• Own and manage social media budget, strategically allocating resources across influencer partnerships, UGC generation, and product seeding to maximize impact and drive operational efficiencies

Influencer & Partnership Management:

• Build and manage influencer strategy, including partner identification, negotiation, contract management, and performance evaluation
• Oversee influencer content calendar and deliverables, ensuring brand alignment and ROI
• Develop scalable processes and tools for partnership tracking and reporting

Content Strategy & Production:

• Direct content creation across all social channels, balancing brand storytelling with performance-driven content
• Collaborate closely with Creative partners to produce social-first video and digital assets as needed, setting quali...