Lead Business Development Analyst

About this role

Job Description
The Lead Business Development Analyst owns the go-to-market execution for Forge Utility Software, including pipeline development, product marketing, initial sales, and the partnerships that extend our reach. This role is the commercial point person for the portfolio: building and managing the pipeline, closing the early enterprise deals that establish the business, and developing the partner ecosystem on the edge and cloud sides of the offering.


You will report directly to our Sr Director Business Segment and you’ll work out of our Atlanta, GA location on a Hybrid work schedule.


Responsibilities
KEY RESPONSIBILITIES

• Product Marketing. Own the positioning, value propositions, and core messaging for Forge Utility Software through the initial commercial phase. Maintain segment-specific messaging and competitive differentiation that sales and marketing build from.
• High Value Sales Collateral. Work with Marketing to develop detailed assets such as case studies, white papers, and webinars.
• Customer co-creation. Manage the customer journey to support the Forge Utility Software co-creation program and Customer Advisory Board. This program and CAB supports the hands-on work of engineering and product management with customers to develop new products and solutions as they are brought to market.
• Forge sales and pipeline management. Manage the Forge Utility Software pipeline end to end, from qualification through close.
• GTM strategy execution. Execute the Forge go-to-market strategy in coordination with the Head of Utility Software & Solutions and Sales.

Qualifications
YOU MUST HAVE

• Enterprise B2B software sales / BD experience. A track record of sourcing, developing, and closing enterprise software deals in the utility sector or in an adjacent regulated B2B industrial sector.
• Product Marketing. Experience with the technical side of B2B marketing, crafting value propositions and translating them into actionable ma...