Key Account Manager, Specialty Retail Reach

About this role

The Key Account Manager, Specialty Retail Reach (KAM, Reach) primary objective is to source, pitch, setup, execute and develop new DIY and sport customers to expand Red Bulls customer reach. The KAM, Reach will specifically be focused on generating new profitable business within the specialty retail channel.


All the responsibilities we'll trust you with:
BUSINESS DEVELOPMENT
Utilizes a strong understanding of relevant Specialty Channels, to source viable “new business” opportunities to expand reach and distribution of Red Bull.


SALES AND DISTRIBUTION STRATEGY DEVELOPMENT & EXECUTION
Creates ‘best-in-class’ expectations with regards to distribution, visibility, and pricing. Ensures new account growth plans & KPI goals are planned out by distributor by channel for each year. Manages the monthly results vs sales targets, budget, and ROI. Works with Distribution Managers (DPMs)/Distribution Partners (DPs) and Field teams on all new business opportunities to establish optimal service frequency implementation. Clear and collaborative planning/communication between Red Bull Canada’s distribution department regarding DSD routes to market.


PROMOTIONS
Identifies and outlines promotional tactics by customer and initiative. Executes national and regional promotions across all customers. Creates synergies between sales & marketing through coordinated sampling efforts with Field Marketing. Participate in regional team’s 360 planning/marketing direction.


DEVELOP AND SHARE BEST PRACTICES
Analyze performances, identify optimizations, and build recommendations. Track and share competitors’ activity. Communicates success that can be replicated by other Retail channel team members. Participate in monthly/quarterly Specialty Channel program communication to DPMs & DPs, Field teams and Red Bull Canada. Assist DPMs in building DP capabilities across key Specialty Channel customers. Manages and tracks results monthly for channel specific and exte...