Head of Product, Growth (d/f/m)

About this role

Job Description
Kleinanzeigen is the leading online classifieds market in Germany. Users buy and sell on Germany's No. 1 for classifieds mainly second-hand. In this way they make an active contribution to more sustainability. On average, more than 55 million ads are available in numerous categories – from children's supplies to electronics and real estate. Kleinanzeigen also offers small and medium-sized businesses the opportunity to present their services online. Around 35 million users per month make Kleinanzeigen one of the most widely used websites in Germany. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.


Consumer Growth is one of Kleinanzeigen's core business areas, sitting at the heart of our organization. The area owns the full user lifecycle, from first acquisition through to long-term retention, and is directly accountable for one of our key metrics: Monthly Active Users.


As Head of Product for Consumer Growth, you will lead a cross-functional product domain spanning the full user lifecycle, from acquisition to retention, with levers spanning personalisation, user profile and trust, outbound communications, and paid and organic visibility. You will work alongside Engineering, Marketing and Business leaders, forming one of Kleinanzeigen's fully cross-functional leadership teams.


This is a senior leadership role with real scope and real stakes. The re-commerce market is competitive and evolving fast; your mandate is to build the product strategy and capabilities that keep Kleinanzeigen ahead.


Job requirements


Who You Are

• Several years of experience in product management, with a track record of leading teams and owning growth-related domains.
• Strong understanding of acquisition, retention, and lifecycle mechanics, ideally in a marketplace or consu...