Growth Marketing Manager (MX)

About this role

# Growth Marketing Manager (Full-Time, Remote) (Paid Media Focus)

### About the Company

We’re CatchCo, makers of Mystery Tackle Box — the original fishing subscription box since 2012. Our mission is to Rescue Humanity From the Indoors. Today, we help millions get outside with products sold at Walmart, Dick’s Sporting Goods, Amazon, and our website. We’ve moved past the venture-backed hype and are now under new ownership, building a lean, profitable, and lasting business. If you believe in getting people outdoors and doing work that matters, you’ll fit right in.

### Position Overview

Own day to day execution and optimization of paid media for a subscription ecommerce company (Mystery Tackle Box / Catch Co) that is scaling its growth marketing function. Primary focus is Meta, with potential expansion into Google/Bing. This person needs to walk into an account that needs structural improvement and impose order.

Core Responsibilities

• Take full ownership of Meta Ads account: restructure campaigns, consolidate to CBO, clean audience targeting, fix exclusion lists, and establish a sustainable account architecture
• Execute a structured creative testing framework with defined pass/watch/kill thresholds and documented results
• Monitor and optimize toward blended ROAS targets (current floor: 2.0x, target: 2.5x) while scaling spend
• Produce weekly channel performance reports with spend, ROAS, CPA, CTR, CVR, and creative performance breakdowns. Reports must include analysis, not just numbers.
• Manage audience exclusions, customer match lists, and lookalike builds. Proactively maintain list freshness rather than waiting to be asked.
• Coordinate with creative team and external agencies on asset needs, providing performance data to inform what gets produced next
• Flag performance anomalies, budget pacing issues, tracking discrepancies, and attribution problems proactively
• Diagnose post click conversion issues by connecting ad platform data to landing...