Growth Marketing Manager

Responsibilities

You will own the end-to-end prospect journey from initial lead capture to enrollment, designing nurture flows and in-clinic assets to drive conversions. You will also track funnel performance and test messaging strategies to scale enrollment efforts across partner clinics.

Requirements

Candidates must have 4+ years of experience in growth, acquisition, or lifecycle marketing with a strong background in marketing automation and conversion-focused copywriting. Proficiency in building marketing assets and mapping prospect journeys is essential for this role.

Skills

• Growth marketing
• Lifecycle marketing
• Marketing automation
• Copywriting
• Conversion rate optimization
• Lead nurturing
• A/B testing
• Funnel reporting
• Marketing strategy
• Data analysis
• Customer journey mapping
• B2B2C marketing
• Content creation
• Wireframing
• Campaign management

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Flexible time off
• Paid holidays
• Paid parental leave

About this role

🐶 OUR MISSION

Every pet should get the care they need, regardless of cost. Vet med prices are
up 40% since 2020, and pet owners are stuck having to pick between their bank
account and furry friend. At Snout [https://www.snoutplans.com/], we aim to
solve this by enabling clinics to offer pet wellness plans, that actually work.

🚀 THE OPPORTUNITY

Snout is one of the fastest growing wellness plan providers in the veterinary
space, trusted by clinics across the U.S. We're a small but mighty startup team
and we're on the lookout for an experienced and remote Growth Marketing Manager
based in the United States to help turn the interest pet parents show in the
clinic into completed plan enrollments.

💻 THE ROLE

As a Growth Marketing Manager, you'll be the owner of the pet parent's path to
enrollment, from the first flyer they see in an exam room to the moment they
complete sign-up. You'll map the prospect journey, build the nurture flows
around each appointment, create the in-clinic assets and consumer tools that
capture interest, and track what converts. You'll work closely with Clinic
Success and Marketing. We don't have an in-house creative team yet, so you'll
write your own copy and wireframe your own emails and assets, with support
available.

Your impact, measured in plan sales, will be felt by clinics and pet parents
alike. Clinic teams get clear, client-facing materials that explain Snout in the
exam room and at home. Pet parents get the right information at the right time,
so they enroll understanding exactly what their plan covers and start as
confident, engaged members. And Snout learns which messages and channels drive
enrollment, so we can scale what works and get more pets the care they need.

If you're a builder who likes taking an idea from a blank page to launch, a
writer who can turn plan benefits into a clear reason to act, and a marketer who
wants to see the numbers behind every send, we'd love to hear from you.

Snout is committed to building a diverse and inclusive team. We know that great
candidates may not check every box — and that’s okay. If you're excited about
this role and our mission, we encourage you to apply if you meet at least 75% of
qualifications including the first bullet. If you need any accommodations during
the application or interview process, please let us know — we’re happy to
support you.

🛠 WHAT YOU’LL DO

* Own the prospect journey from first lead capture through completed
enrollment, mapping lead stages, triggers, timing and handoffs so every pet
parent gets a relevant next step
* Build and improve direct-to-client nurture journeys for pre-appointment,
post-visit, incomplete enrollment and lapsed prospects, segmented by
appointment details, clinic, species, breed, age and behavior
* Expand and maintain Snout's in-clinic assets (flyers, posters and exam-room
pieces), each with QR attribution so it can be tested and improved
* Create consumer tools, like pet health guides by species, breed and age, that
put Snout's data to work capturing and nurturing prospects
* Design custom assets and journeys for corporate partners alongside the teams
who manage those relationships
* Track funnel performance and test messaging, timing and channels to grow plan
sales and conversion

💡WHAT WE'RE LOOKING FOR

* 4+ years experience in growth, conversion, acquisition or lifecycle marketing
* Experience owning a prospect journey from lead capture through completed
purchase or enrollment, ideally in a B2B2C or partner-led consumer channel
* Hands-on experience building marketing automation workflows triggered by
prospect behavior, including segmentation, personalization, A/B testing and
funnel reporting
* Strong copywriting, with a portfolio of customer-facing emails, campaigns or
landing pages that turn product benefits into clear, conversion-focused
messaging
* Ability to wireframe, or ideally build, your own emails, landing pages and
marketing assets
* Experience connecting offline touchpoints to online conversion (ex. QR codes
or promo codes), and a track record of taking work from first idea through
launch

🌟 WHAT WILL MAKE YOU STAND OUT

* Pet, veterinary or healthcare industry background
* Experience developing referral, loyalty, member perks or community programs
* Experience turning CX feedback and cancellation reasons into education and
engagement campaigns
* Familiarity with Marketo, Customer.io or similar platforms (including SMS or
in-app messaging), design tools like Canva or Figma, and AI tools for
ideation and execution

💖 WHY YOU SHOULD JOIN SNOUT

* Fast growing, venture capital backed technology company focused on improving
access to veterinary care
* Ability to have a meaningful impact from Day 1, where your voice and opinion
matters
* Unlimited potential to grow in your career, learn and expand your skillsets
* Collaborative, flexible, and friendly culture

❌ WHY THIS ROLE MIGHT NOT BE A FIT FOR YOU

* A fast-moving, startup culture feels overwhelming to you and you aren't
comfortable with ambiguity and figuring things out as you go
* You'd rather set strategy and brief a creative or ops team than write, design
and build the work yourself
* Your experience is mostly paid media or ad budgets; this role grows
enrollment through clinic partners, owned channels and in-clinic materials
* You prefer inheriting an established program to building the first version
and measuring it from scratch
* You don't live near an airport or have the flexibility to travel quarterly

💸 COMPENSATION

* $120 000 - 140 000 base salary

⚕️BENEFITS

* Day 1 medical/dental/vision benefits
* Flexible time off + 11 Snout calendar holidays
* Paid parental leave

About Snout

Veterinary Services · 11-50 employees · headquartered in Troy, Michigan · founded 2021